UNFI carries over 65,000 SKUs across the natural and organic categories. The Honest Green eCommerce division carries 15,000+ of these specializing in vitamins, supplements, sports nutrition, green living and other health and wellness lifestyle products. Over 850 leading green and sustainable suppliers form the core of Honest Green’s product lineup.

What’s new this month? See our monthly product launches at our Facebook page.

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Natural, Organic & Specialty

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Honest Green offers an extensive product selection in several categories – vitamins, green lifestyle, baby and children, health and beauty, and other nutritional supplements. We offer a variety of kosher and organic meal replacement and energy bars, shakes, and snacks to complete a healthy lifestyle.

Organic Certification

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In 2002, UNFI became the first coast-to-coast natural products company certified in organic distribution. Our certification by Quality Assurance International, a USDA accredited organic certification organization, means that we meet the stringent standards of the USDA National Organic Program and that we have all the required systems in place to verify and maintain the organic integrity of product through entire supply chain. UNFI is the largest wholesale trader of organic goods, nationally, with over 11,000 SKU's of organic products. For more information about QAI, visit

Product Issues and Standards

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UNFI is committed to educating our customers on key topics of food quality, integrity and safety. We helped to launch the NonGMO Project and remain a staunch supporter. For more information visit Non-GMO. Through the UNFI Foundation, we support the Organic Center and other organizations that promote healthy, sustainable and organic food production and consumption.

In defining 'natural' we follow the high standards set by Whole Foods Market. For organics, we adhere to the standards and definitions of the National Organic Program. For more information visit Natural & Organic.

We are a member of the Organic Trade Association and a strong supporter of its efforts to raise consumer awareness and lobby on behalf of the organic industry.

We also support the efforts of our customers and suppliers to produce, promote and market Fair Trade products